ABOUT THE FOUNDER

elly johnsoN GRUBSTEIN

Hi, if you're navigating the fast-paced, sometimes complex world of A/E/C marketing and business development, you're in the right place.

For two decades, I lived and breathed the high-stakes, high-reward environment of ENR’s Top 10 engineering firms. From the concrete canyons of NYC to the sun-kissed deserts of Arizona and the innovation hubs of California, I didn't just observe the industry; I actively shaped its growth.

I've spearheaded strategic planning initiatives, pinpointed prime target markets, and delivered measurable results, in addition to securing major captures and creating impactful client communications.

But here’s the thing: I’m not just about spreadsheets and deadlines (though I do love a well-organized spreadsheet). I believe in the power of human connection. I believe that behind every project, every proposal, and every interview, there’s a story waiting to be told. And I’m passionate about helping you tell yours.

Think of me as your strategic partner, your creative confidante, and the key to unlocking your A/E/C marketing potential. Whether you're struggling to identify opportunities, define target markets, or implement growth strategies, I'm here to guide you.

We'll move beyond just proposal writing and interview prep, and focus on building a sustainable market presence.

Let’s connect!